15.05.2024
The impact of the event was studied at the Women’s U19 World Floorball Championships – “The event study has been well received by people”
The Women’s U19 World Floorball Championships were held in Lahti from May 8th to 12th, 2024. Finland secured its place in the finals and faced Sweden in the championship match. A study was conducted to measure the impact of the event.
The research was led by Aki Laaksonen, who serves as a lecturer at Jyväskylä University of Applied Sciences. The study was carried out by Jyväskylä University of Applied Sciences, Sport Business by Jamk, in collaboration with the event organiser, Suomen Salibandyliitto ry, and the Sport Event Management Finland project of the Ministry of Education and Culture.
“We conducted an impact study of the event. The purpose of the research was to determine the economic and social impacts of the event. International sports events bring visitors to Finland, and in this case, to the Lahti region,” Laaksonen explains, and continues:
“From an economic impact perspective, we wanted to find out what economic effect the event had on Lahti. We investigated how event attendees spent money during the event. People responded well to the event study.”
The event study also took into account the consumption by the organiser and the participating teams. The aim of assessing social impact was to highlight the image benefits for the event city and the satisfaction of the attendees. After the event, an economic impact survey was sent to all ticket purchasers as a follow-up to obtain additional responses.
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Source: Salibandy.fi article, May 11, 2024. Original article (in Finnish) here.
Picture: Aleksi Pitkänen